The true goal of networking
You’ve probably heard the old adage, “It’s not what you know, it’s who you know.” This saying certainly holds true when it comes to finding a job. In today’s competitive job market, having a strong professional network can make all the difference in uncovering job opportunities and standing out to potential employers.
Most people think they have to network to get a job, often equating networking directly with finding employment. But here’s the secret: The goal of networking is not to get a job. The goal is to build your network. Here are a few tips to remember when attending your next networking event.
Setting the right expectations
The next time you attend a networking event, do NOT go with the expectation of finding someone who can or wants to hire you. This mindset sets you up for failure, making you less likely to attend future events. Remember: the goal of networking is to build your network.
Instead, set specific goals for the event, such as:
- “I want to talk to five people who can give me insights into my chosen career.”
- “I want to collect five referrals for people who are not at this event.”
These objectives are entirely within your control, making them more achievable. Pursuing these goals will give you opportunities to discuss your career objectives and highlight your accomplishments.
Effective networking strategies
When networking, resist the urge to inquire about open positions directly. If the person you’re speaking with knows of any suitable positions, and if they like you and your background, they will likely volunteer that information without you having to ask.
Instead, focus on questions that:
- Put your contact in a position to share their knowledge.
- Encourage them to help you by offering referrals.
Examples of good questions:
- “Who else should I speak with to educate myself on this topic?”
- “In your opinion, who is the biggest expert in this field?”
By asking these questions, you encourage your contacts to share their expertise and assist you in building your network. Moreover, these interactions help you sharpen your communication skills and expand your professional horizons.
Follow-up: The key to long-term networking success
Building a network doesn’t end with attending events. Following up with the people you meet is crucial. Send thank-you emails, connect on LinkedIn and keep the conversation going. This continued engagement demonstrates your genuine interest in maintaining the relationship and can lead to lasting professional bonds.
Consistent follow-up shows your dedication and interest in the field, helping you to stand out in the memory of your new connections.
Final thoughts: Keep building your network
Keep building your network, and job opportunities will emerge! Remember, your connections could lead to valuable information, introductions and job offers.
If you have an MPOWER Financing student loan, consider exploring MPOWER’s free Path2Success program. This program offers career support services to support your networking efforts!
By consistently applying these networking tips and using available resources, you can craft a compelling professional presence that effectively showcases your qualifications for your career. This proactive approach significantly increases your chances of landing your dream job in the U.S. job market.
